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Google Analytics Explained

The beauty of digital marketing is that it gives you insight into which of its tactics are thriving and which are simply a waste of valuable resources. Using a measurement platform such as Google Analytics, you can test new tactics and ensure that your activities keep pace to reach and exceed your “digital marketing KPIs.” 

Google AdWords and Google Analytics have undoubtedly proved to be one of the best digital marketing tools available today. Although both provide crucial information, their differences have become apparent in recent years, as both platforms offer different mapping models. Using one in conjunction with the other is important because it gives the marketer the overall picture. Both integrations can give you access to different metrics such as traffic, page views, clicks, impressions and other metrics.

There is so much you can do with Google Analytics that it would be a guide in itself to guide you through the entire process, but marketers still need to familiarize themselves with analytics to make the most of the tool. Google recently launched the marketing platform that combines Google’s advertising and analytics platforms. In this article, we will focus on how you can set up tracking codes to collect information about your website visitors, create reports that administrators can run on your account, and customize your own experience with Google Analytics.

If you’re not familiar with Google Analytics, getting started can be a bit daunting, but if you want to learn more about getting started, visit for more information. 

The insights, information and data you can gain from your digital marketing analytics tools are only useful if you do something with them. Any marketer who wants to better understand their audience and strengthen their marketing strategy needs to know how best to use the data available in Google Analytics. It is difficult to dig through and know where to look to find the key indicators.

The true value of analytics is not only to prove the value of marketing to your boss, but also to improve and optimize marketing performance. With digital marketing analysis, you should also make sure you implement closed-loop reports to make sure you prove how your marketing efforts are positively impacting your ability to provide your sales team with much higher-quality leads. 

If you only care about tracking sales, you can work with Google Analytics to provide insightful metrics and useful tools that can help you better understand your users “behavior, rather than passing it on to your sales team. One way to analyze this data is to assign conversion and sales credits to different touchpoints and conversion paths. In addition to the tracking code that loads the website, Google Analytics also tracks the cookies that loads the site and gives you valuable insights into user behavior, such as the number of clicks, page views and clicks per minute. 

While web analytics provide a rosy picture of top-line activity, digital marketing analytics can help you transform business goals into measurable results that support your bottom line. When evaluating digital analytics tools for your business, consider the impact of your marketing efforts on your top line and overall business performance. Google Analytics is a great tool and we recommend using attribute modeling to understand your digital marketing efforts. 

If you are a small or medium-sized business and are new to the idea of tracking the performance of your website, the terms and concepts of digital analysis can be overwhelming. Here are a few things you should understand about digital analytics that can help you get started, and you will get better over time. Prioritize the people who are reflected in your data, not just the data itself, such as your customers, employees, friends and family of your customers. 

If your company has a website, it is imperative that you implement digital analysis tools. In particular, Google Analytics is a digital analytics tool that companies can use to collect website data and transform it into useful reports. Whether you track marketing data from organic traffic to paid results or analyze specific pages on your website, Google Analytics can be your best friend. 

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