TOP 7 DIGITAL MARKETING STRATEGIES FOR CAR DEALERSHIPS
You’ve got the inventory, the staff, and you’re selling an acceptable amount of cars, but how can you increase your dealerships sales and increase your local recognition in the process? Take a look at our tips that can best help elevate your dealership and overtake your competitors.
1.) Local Awareness Ads
Local awareness ads are a great way to reach people that are near you, and you can use the map card to share locally relevant details about your dealership, like the address, distance to the business, hours of operation, and even get a “get directions” link. It’s important for every business to have a call to action, a call to action is a prompt to get an immediate response from your customer. Your call to action could even be a call button that we specifically make for your customers to reach you or make an appointment.
2.) Click to Call Ads
The main goal of marketing outreach is to get people to call or book an appointment. Click-to-call ads are available not only through Facebook but also through Google Ads. This extension can be added to existing ads, or we can create a call-only campaign.
3.) Staying Active On Social Media
Social Media is the best free marketing tool out there that there is. It is essential to your automotive dealership to stay active and create engaging posts. This keeps your target market active and aware of your dealership. There are numerous studies as to the psychology behind brand awareness.
4.) Retargeting Ads
Retargeting is one of the most proven forms of digital advertising to create a high ROI. This type of marketing helps you reach potential customers who have visited your website, or practice, by serving specific ads to help recapture those potential customers. This essentially targets your potential buyers see an ad to lead them back to your dealership again, maybe a reminder of a special going on at your dealership or special offer if they buy with you.
5.) Waze Advertising
Waze advertising is a newer form of advertising in the world of digital marketing. With the amount of users using Waze, and it being integrated into certain newer cars, the reach here is enormous. Display ads to people who’s route is on the way past your dealership to begin with, or if people search for dealerships on Waze. One touch and customers are in route to your dealership!
6.) Email Marketing
An essential to any business that wants to have success in marketing is email marketing. Email marketing can help your dealership reach out to potential customers or current clients with need-to-know information. These emails can include current specials, maintenance information, etc.
7.) Local SEO Implementation On Your Website
Search engine optimization helps you rank higher up in search engines. Local SEO helps you rank higher for terms such as “near me” or “in *city* ”. Did you know there are a plethora of things that affect your ranking? Just to name some of the big ones, these consist of:
- Proper meta title and description lengths
- Optimized images using next gen formats
- Keyword research
- Landing pages
- Unique Alt Tags, titles, and descriptions
- Having a robots.txt and sitemap.xml file on your server
ready to scale your dealership?
Ready to scale your dealership or just want to talk these over with someone? Intuico Digital is ready to tailor to your needs and drive in more leads!