Local Awareness Facebook Ads
While it’s important to market on a broad spectrum for your practice, it’s even more important that you market to who is important. Your practice does not want to be showing advertisements outside of a 30-mile radius.
Local awareness ads are a great way to reach people that are near you, and you can use the map card to share locally relevant details about your practice, like the address, distance to the business, hours of operation, and even get a “get directions” link. It’s important for every business to have a call to action, a call to action is a prompt to get an immediate response from your customer. Your call to action could even be a call button that we specifically make for your customers to reach you or make an appointment.
Click to call ads
The main goal of dental marketing outreach is to get patients to call or book an appointment. Click-to-call ads are available not only through Facebook but also through Google Ads. This extension can be added to existing ads, or we can create a call-only campaign.
We could also limit this to mobile Call-Only Ads. According to Google, most healthcare-related searches are made from a smartphone. Also, one in twenty searches on Google is health-related information. We can help you set this up with Google Ads.
Demographic Targeting is vital to a marketing effort. In this industry, it’s important to note that 90% of all medically-related buying decisions come from women. Thus, your practice should be focusing on women that have recently bought children’s clothes. The two most important tools your practice can use to target this demographic is Facebook and Google Ads. In these ad campaigns, we can choose to target potential customers by language, relationship status, employment, income, and interests.
Remarketing is often described as “easy money.” This type of marketing helps you reach potential customers who have visited your website, or practice, by serving specific ads to help recapture those potential customers. If your business collects email addresses, we can leverage these through customer matches on Facebook and Google Ads. This helps patients see an ad to entice them back to your practice again, maybe a reminder for a cleaning or teeth whitening.
Google & Waze Ads
Advertisements on GPS applications are as important as any, giving clients the directions right to your practice. When a client, for example, searches for the word “Doctor near me”, it’s important that your practice shows up.
Like Google Maps, you can also directly advertise on Waze. Waze is a community-based application, advertisement is a little different-customers near your business will see a “digital billboard” appear on the map, as well as in the search results. They can navigate to your dental practice or save the location for later.
Optimizing Your Website
Now it’s more important than ever for your website to be modernized. Patients expect fast-loading times, easy-to-use websites that they can access from any device. Improving your patient’s experience on your website will ultimately lead to a greater satisfaction with your service and increase retention rates. Many searches are now done via mobile devices so it’s essential to have a website that has that sort of flexibility.
An essential to any business that wants to have success in marketing is email marketing. Imagine a world in which your patients could email the practice when they wanted to make an appointment. Your receptionist could respond with a few timing options, and ta-da, an appointment is made and on the calendar. Even better, you can send bills this way, reminder emails, and cute “we haven’t seen you in a while!” emails.
Local SEO Implementation On Your Website
Search engine optimization helps you rank higher up in search engines. Local SEO helps you rank higher for terms such as “near me” or “in *city* ”. Did you know there are a plethora of things that affect your ranking? Just to name some of the big ones, these consist of:
- Proper meta title and description lengths
- Optimized images using next gen formats
- Keyword research
- Landing pages
- Unique Alt Tags, titles, and descriptions
- Having a robots.txt and sitemap.xml file on your server
What are you waiting for? Help your potential customers find you before they find your competition!