Overview of how to boost marketing efforts 

Local Awareness Facebook Ads 

While it’s important to market on a broad spectrum for your practice, it’s even more important that you market to who is important. You do not want to be showing advertisements outside of a 20-mile radius. 

Local awareness ads are a great way to reach people that are near you, and you can use the map card to share locally relevant details about your landscaping business, like the address, distance to the business, hours of operation, and even get a “get directions” link. It’s important for every business to have a call to action,  a call to action is a prompt to get an immediate response from your customer. Your call to action could even be a call button that we specifically make for your customers to reach you or make an appointment. Digital Ads are great, because we can set a budget and spend exactly what you wanted. 

Click to call ads 

The main goal of marketing outreach is to get customers to call or use your service. Click-to-call ads are available not only through Facebook but also through Google Ads. This extension can be added to existing ads, or we can create a call-only campaign.

Demographic Targeting 

Demographic Targeting is vital to a marketing effort. In this industry, it’s important to note that most buying decisions come from men. Thus, your practice should be targeting men over the age of 30. The two most important tools your practice can use to target this demographic is Facebook and Google Ads. In these ad campaigns, we can choose to target potential customers by language, relationship status, employment, income, and interests. 

Remarketing Ads 

Remarketing is often described as “easy money.” This type of marketing helps you reach potential customers who have visited your website, by serving specific ads to help recapture those potential customers. If your business collects email addresses, we can leverage these through customer matches on Facebook and Google Ads. This helps patients see an ad to entice them back to your practice again, maybe a reminder for a cleaning or teeth whitening. 

 

Google & Waze Ads 

Advertisements on GPS applications are as important as any, giving clients the directions right to your practice. When a client, for example, searches for the word “Landscaping near me”, it’s important that your business shows up. 

Like Google Maps, you can also directly advertise on Waze. Waze is a community-based application, advertisement is a little different-customers near your business will see a “digital billboard” appear on the map, as well as in the search results. They can navigate to your dental practice or save the location for later.

Digital Marketing Web Design SEO Social Media Management Intuico Naperville Illinois

Email Marketing 

An essential to any business that wants to have success in marketing is email marketing. Imagine a world in which your customers could email your business when they wanted to make an appointment. 

Local SEO Implementation On Your Website

Search engine optimization helps you rank higher up in search engines. Local SEO helps you rank higher for terms such as “near me” or “in *city* ”. Did you know there are a plethora of things that affect your ranking? Just to name some of the big ones, these consist of: 

  • Proper meta title and description lengths
  • Optimized images using next gen formats 
  • Keyword research
  • Blogging
  • Landing pages
  • Unique Alt Tags, titles, and descriptions
  • Having a robots.txt and sitemap.xml file on your server

What are you waiting for? Help your potential customers find you before they find your competition!

Digital Marketing Web Design SEO Social Media Management Intuico Naperville Illinois